PROJECTS
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Writing samples, Creative Campaigns, and Graphic assets
Complete media strategy for Diet Coke
Midterm project
PR250 Strategic Public Relations: An Introduction (Fall 2024)
Professor Jenny McCabe
Inspired by the “Dirty Soda” trend, campaign includes media audit, media list, situational analysis, and objectives.
Advertising report for the Lucas Museum of Narrative Art
Group final project
PR340 Introduction to Advertising (Spring 2025)
Professor Steve Caplan
Features client personas, messaging plan, creative asset mockups, A/B testing, and evaluation.
Creative profile of Andrew “AJ” Ogilvie
Assignment
JOUR 479 Storytelling for Action Sports (Fall 2025)
Professor Keith Plocek
Journalese profile of part-surfer, part-professor AJ Ogilvie.
Digital donation packet for Troy Camp’s Pass The Can
Freelance
USC organization “Troy Camp”
Visuals and package created using Adobe Illustrator, all text written by me.
Complete media strategy for M3GAN 2.0
Group final project
PR250 Strategic Public Relations: An Introduction (Fall 2024)
Professor Jenny McCabe
Includes full media audit, competitive analysis, activation timeline, and ideas.
Complete information kit for Kérastase
Final project
PR209 Effective Writing for Strategic Public Relations (Fall 2024)
Professor Dale Legaspi
Kit contains pitches, press release, salon profile, fact sheet, and creative brief.