PROJECTS
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Complete media strategy for Diet Coke
Midterm project
USC course PR250
Enrolled Fall 2024
Professor Jenny McCabe
Assignment prompt: You work for Diet Coke and you’ve been watching “Dirty Sodas” blow up on TikTok so you’re rapidly launching a high protein Dirty Soda from Diet Coke. It will be launching this fall. The roll out will start in Utah - the birthplace of Dirty Soda - and roll nationally before Thanksgiving.
Group Final Project for the Lucas Museum of Narrative Art
Group final project
USC course PR340
Enrolled Spring 2025
Professor Steve Caplan
Assignment prompt: You will be provided with a brand or product for the pitch, background information, parameters for the campaign and a budget. Each group is expected to research the brand or product, create a strategy, concept and produce proposed ads, determine what media to use and when, and present an integrated campaign to the class.
Complete media strategy for M3GAN 2.0
Group final project
USC course PR250
Enrolled Fall 24
Professor Jenny McCabe
Assignment prompt: Your public relations firm is tasked with developing and pitching a comprehensive PR strategy to secure a new client and execute the proposed campaign. Your assignment is to create a detailed PR plan and accompanying presentation, which your team will present to the prospective client.
Complete information kit for Kérastase
Final project
USC course PR209
Enrolled Fall 24
Professor Dale Legaspi
Assignment prompt: You will prepare a detailed information kit on a company or organization of your choice. You are responsible for researching and writing all the material. All content must be original and writing must be your own.